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The government of the District of
Columbia began a television advertising campaign on June 4 to publicize its
condom distribution program. The commercials appear on stations that appeal to
younger viewers, including ESPN, Bravo, and VH1, and will continue through
July.
This marks the first time the city
has promoted its Rubber Revolution initiative on television. In the last fiscal
year, the city distributed 5.7 million condoms—an increase from 4.6 million a
year earlier. The condom distribution program is a means of stemming the
prevalence of STDs in the District.
A summer 2012 city government report
noted that 2.7 percent of the District’s population was HIV-positive, which was
above the 1 percent that the World Health Organization considers the standard
for an epidemic. The District believed that the 24-percent decrease in
diagnosed HIV cases since 2006 was partly due to the 2010 decision to offer
free female condoms.
The Friends of AIDS Foundation is
dedicated to enhancing the quality of life for HIV positive individuals and
empowering people to make healthy choices to prevent the spread of the HIV
virus. To learn more about The Friends of AIDS Foundation, please visit: http://www.friendsofaids.org.
TOGETHER WE REMAIN STRONG!
