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CDC recently launched
“Reasons/Razones,” a national bilingual AIDS prevention campaign for Latino
lesbian, gay, bisexual, and transgender (LGBT) people. CDC Spokesperson Lorrie
Alvin stated that although Miami is a focus city for the campaign, the messages
will be seen nationwide in advertisements and at major Gay Pride events. The
campaign focuses on increasing HIV testing among Latino LGBT people. According
to CDC, Latinos accounted for 21 percent of new HIV infections in 2011 and 70
percent of HIV-positive Latino gay and bisexual men ages 18 to 24 did not know
their status.
The campaign asks Latino gay and
bisexual men to think about their reasons for getting tested. It was developed
with input from Latino gay and bisexual men, community leaders, and experts.
The campaign encourages HIV testing using a series of campaign advertisements
featuring gay and bisexual Latinos sharing their reasons for getting tested and
encouraging others to do so. It includes online, print, and billboard
advertising as well as social media outreach.
This is the latest campaign in CDC’s
Act Against AIDS initiative, a national awareness campaign to fight complacency
about HIV/AIDS in the United States that promotes the National HIV AIDS
Strategy goals to reduce new infections, stigma, and discrimination against
persons with HIV infection; and to educate Americans about HIV and its
prevention. For more information about the campaign, visit http://www.hivtest.cdc.gov/reasons/
The Friends of AIDS Foundation is
dedicated to enhancing the quality of life for HIV positive individuals and
empowering people to make healthy choices to prevent the spread of the HIV
virus. To learn more about The Friends of AIDS Foundation, please visit: http://www.friendsofaids.org.
TOGETHER WE REMAIN STRONG!
