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World-renowned fashion designer Kenneth Cole has created a new version of the now-famous red ribbon in commemoration of the 30-year anniversary of the AIDS epidemic.
The new ribbon will launch Come Together, a multi-faceted partnership between MTV’s Staying Alive Foundation, amfAR, and Awearness, the Kenneth Cole Foundation.
Using the power of celebrity, the goal is to reinvigorate “a new generation of young people to fight the epidemic and protect themselves, as well as reenergize those who are still fighting,” according to Georgia Arnold, Executive Director of the Staying Alive Foundation.
Come Together includes a series of public service announcements on MTV, with stars like Sarah Jessica Parker, Ke$ha, Cheyenne Jackson, Cyndi Lauper, Estelle, Rose McGowan, and Skylar Gray wearing the new ribbon and discussing what it means to them.
“The new ribbon actually comprises two ribbons attached with a double loop to represent the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS. Cole’s second generation red ribbon will be on sale worldwide from November 4 to December 31, 2011 at Kenneth Cole stores, KennethCole.com and select retail and online outlets.
One hundred percent of net profits from ribbon sales will benefit Awearness in support of the MTV Staying Alive Foundation and amfAR.
The Friends of AIDS Foundation is dedicated to enhancing the quality of life for HIV positive individuals and empowering people to make healthy choices to prevent the spread of the HIV virus. To learn more about The Friends of AIDS Foundation, please visit: http://www.friendsofaids.org.
TOGETHER WE REMAIN STRONG!
