Posts
To raise awareness and money for the
fight against AIDS, the Coca-Cola Company and the RED charity have introduced
THRED, which is a free mobile game available at the Apple App Store. In THRED,
players are able to donate money, if they choose, to RED, at low-cost and
high-cost ends.
According to Lee Perry, president
and designer at BitMonster, who developed the game, a donation of $209 may seem
large, but he emphasizes that players of other games do make similar expensive
microtransactions such as this.
Perry declares that this donation
can “literally save a life,” or pay for an expectant mother’s antiviral
medication in Africa. He explained that BitMonster created the game by focusing
on the “spiritual realm” of games, rather than using an epidemic simulator.
Anne Carelli, senior manager of
global sports and entertainment marketing at Coca-Cola, emphasized that the
free app design of THRED, with the possibility of garnering potential in-app
microtransactions, was a good fit, rather than offering the game for purchase
at the outset.
The Friends of AIDS Foundation is
dedicated to enhancing the quality of life for HIV positive individuals and
empowering people to make healthy choices to prevent the spread of the HIV
virus. To learn more about The Friends of AIDS Foundation, please visit: http://www.friendsofaids.org.
TOGETHER WE REMAIN STRONG!
