Search This Blog

Friday, August 26, 2011

Clothing Line with Mandela's '46664' Prison ID Debuts

South African manufacturer Seardel on Wednesday debuted a clothing line bearing the “46664” number worn by Nelson Mandela during his 18 years as a prisoner on Robben Island.

Seven to nine percent of the revenue generated by sales of the men’s and women’s clothing will be donated to Mandela’s 46664 Foundation, which works to fight HIV/AIDS.

The line initially will be available in Stuttafords stores in South Africa, Botswana, and Namibia, with plans to expand to the United States and Europe. Next year, the label hopes to launch its own line of specialty shops.

Finally freed in 1990, Mandela was elected president in South Africa’s first free election in 1994.

The Friends of AIDS Foundation is dedicated to enhancing the quality of life for HIV positive individuals and empowering people to make healthy choices to prevent the spread of the HIV virus. To learn more about The Friends of AIDS Foundation, please visit: http://www.friendsofaids.org.

TOGETHER WE REMAIN STRONG!